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Speedo and From Somewhere Fashion Collaboration

The fashion collaboration with iconic swimwear brand Speedo spanned for two years and included two Spring Summer collections sold through exclusive partnerships with Selfridges, Yoox and Asos, culminating with the launch of the ‘Unity Dress’, an exclusively made, one-off piece, launched during the Londons’s Olympic Speedo opening party . For this collaboration, From Somewhere designed and manufactured the collections using a wide range of materials, from the revolutionary LZR Racer suits surplus, originally designed and produced to enhance swimmer performances and subsequently banned by FINA -Fédération internationale de natation, to obsolete swimwear stock, damaged materials and finally the new and experimental materials resulting from the production of the  Fastskin 3 Super Elite Swimsuit range, officially launched at the Olympic Games.

Sean Hastings, Vice President of Product and Marketing at Speedo International, said: “We’re delighted to again team up with From Somewhere in the development of this latest truly unique piece of ‘upcycled’ fashion, which uses the different colours of our sponsored international swim teams to reflect the vibrancy and excitement of swimming.”

The collaboration aim is to introduce Speedo to up cycling practices, enabling them to look at discarded swimwear and materials as a potential resource for new, fashion lead collections.

The resulting outfits and dresses have been since showed in several exhibition, above all  at  the London Design Museum – Designed To Win exhibition, that toured the world for 2 years featuring in museums such as Museum of Design Atlanta, Katara Arts Centre in Doha, Gwangju Design Biennale in South Korea, Design Museum Holon in Israel and many others. Two replicas of the Unity Dress are now in permanent exhibition at the Museum of Art of Rhode Island School of Design (RISD) and the Museum für Kunst und Gewerbe in Hamburg.